Digital Media’s benefits for consumers and companies
Human relations online social networks has been a huge change with the spread. The emergence of digital media and the rapid growth in web-based social platform people activities and interact with each other has changed significantly. Moved to the virtual world social relationships in the real world. This transition to digital dimension and some benefits to consumers and companies.
Digital Media Provides Benefits To The Consumer:
- Productivity (a lot of work in a short period of time): on the one hand when performing online banking and payments on the other hand, is sending to the customer price quote or you can shop online.
- Convenience: all of this without leaving your present position.
- To obtain more information: does anyone know A product or company-related information, without having someone who knows you can get with the search engines.
- A wider range of product and price options: you can reach your daily life on a product, it can be a couple of stores, shops, etc., while online shopping sites with a wide range of product and price options are available.
- Low cost: wide range of products and price of the websites offering product options that’ll spend for labor, loss of time and money savings.
So what does it mean in terms of digital media companies? Customers in social media, companies must be in social media. In the past, marketers to spread information about the company or product email marketing, direct marketing, telemarketing, web sites, television, radio, etc. tools were used. The major difference between past and present about this online communication tools is no longer able to respond to customers ‘ accounts. Customer with a company or a product, then the idea of positive or negative social networks thanks to reach a lot of people very quickly. In fact, we can say: “powers of persuasion are no longer the focus of the companies advertising the same product or service experiences has shifted towards the ideas of the people.” These firms require a lot more attention on digital marketing.
The companies ‘ own web sites and digital presence, social media environments that are actively driving. The benefits of digital media companies can be listed as follows.
Digital Media Provides Benefits To Companies:
- Establishes a connection with customers: Nowadays almost every user an email address or a social media account allows you to easily link them to be established.
- Provide and maintain brand awareness is a powerful tool for: normally a non-aware of our being to reach the target audience, gives the possibility to show the company’s presence to them.
- Collect and feedback information enables you to make a product packaging design, brand New: the name or properties, referring to customers ‘ ideas about a possible damage prevented. Answer customers ‘ demands by giving customer satisfaction online.
- Significance of direct communication enables the agent to all your customers Web environment by eliminating direct.
- The exchange of products and services to the consumer takes the shortest way: as a company with a variety of distribution channels and consumer set your product while you can deliver them directly thanks to the internet.
- Facilitates internal and external relationships of companies: with your suppliers with your partner, your customers, partner institutions in other cities, all your internal and external communication unit flow easier.